Baby Boomer Life Boat - About Us

We're Baby Boomers Too!

Al Kernek, Principal Consultant, Pacifica EndeavorsLLC

Al Kernek

CEO

Pacifica Endeavors LLC is a San Diego based marketing consulting firm made up of individuals who each average 30+ years of corporate and entrepreneurial experience. Our forte is organizations with high-tech or complex products or services and affordable Internet marketing.

Like you, we are Baby Boomers ourselves. This is a public service site. It is the outgrowth of our extensive research to answer the questions and issues you see in the left column. We want to share this valuable information with all Baby Boomers as a service to our generation.

Pacifica Endeavors also owns and operates three business-oriented Websites that may be of benefit to you:

www.SmallBizSmartMarketing.com - Marketing and sales consulting for small businesses, start-ups and entrepreneurs. Our affordable consulting services have helped start-ups and small businesses throughout the country to become successful.
www.RENewsletter.com - A highly-ranked site dedicated to bringing affordable Internet marketing services to Realtors.
www.FindQualityConsultant.com - A human-edited directory that makes it fast and easy to find an ISO, Six Sigma/Lean, Malcolm Baldrige or CMMI consultant and related software.

Pacifica Endeavors is a diverse group of professionals. We are a virtual company. Some members are semi-retired; others participate full-time. We each earned college degrees in the 60's. Some of us wound up fighting in Vietnam, while others protested the war. We lived through Nixon and subsequent economic booms and busts. We raised families, suffered through divorces, started businesses or worked for the man, and overcame numerous difficulties that life throws at everyone.

Now, we are all in the same boat, or "life boat" as it is. The bleak economy, the disastrous subprime loan situation and its negative impact on home equities, and the toll of our tumultuous generation have left many of those born between 1946 and 1964 financially unprepared for retirement. Yet here we are.

What our research shows is that you can still comfortably retire IF you are willing to make changes in your life and do whatever is necessary according to your unique financial situation. The information on this site is designed to give you a starting point for fashioning a plan that will allow you to get there.

Pacifica Endeavors will maintain and enhance this site over time. We do not ask for donations. Our only compensation to defray costs comes from your book purchases on Amazon and when you click on a ad of interest.

We welcome your feedback. Drop us a line at if you have some suggestions, questions or additional information sources for the site. Thank you and good luck on your own personal journey.

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